The world of blogging is very enticing. In the pages of social media, blogging looks like it could open doors to travel, luxury, and glamour. But the “behind the scenes” of these fabulous blogs are not common knowledge.
While blogging might look like a way to make money easily or as a source of passive income, especially for students, there is a whole lot of work that goes into it. It is not only original content and spectacular photos that make a successful blog. All the creativity aside, one need to master specific marketing skills too to survive in this field.
The word SEO often comes up everywhere, yet most of us are unaware of what it is and its purposes. Yet, it is something that plays a very critical role in the success of a blog, website or anything on the internet.
Table Of Contents
What is SEO?
SEO stands for Search Engine Optimization. Like evident from the expansion, it optimizes the results of a search engine. It is not by random picking that you are presented with specific results on the search engine.
It involves finding the right keywords, using it wisely and marketing it in a way that it reaches the maximum audience.
It is not exactly easy to use a few keywords and hopes that it shows up in a search. Because let us be frank here, we only rarely go past the third page of the results. However, there are a few tricks that ensure that the keywords used caters to your content and can still attract viewers to your platform.
Even though throughout the years, the stages of marketing has been tremendously evolving, the basics still remain the same. The rest is simple logic and knowledge of how social media works that millennials seem to be experts in.
In social media, keywords are the hashtags one use. This means your posts show up in the explorer page and if there is a link to your blog on the bio, then you are all good to go.
Find the Content
Once you have all the ingredients for the perfect post ready, all that needs to be done is to integrate the keywords into the post. Make sure that the keywords are placed in a pleasing way instead of looking like the blog has been attacked by random keywords.
The title itself should be made of the best keywords to have more chances to get a click. Focus equally on the meta description and URL with primary keywords.
As the example, take a look at this ordinary product website’s homepage: https://essaypro.com/.
Title: Essay Writing Service – Top Writers: $10/page | EssayPro
Description: Professional writing service that provides first-class academic help on any subject or difficulty. Sign up now and get an instant help.
The body of the blog is not always written content, at times it is only pictures or infographics that engages more visually. The title of these visual aides could include keywords too. Also, create inbound links within the blog posts, so a reader can click and check more of your posts. Longer keywords might not even come in handy for specific content and get a particular audience to your page, plus the search engines love them.
Find the Competition
Like any field of work, knowing your competition will only improve the chances. Regarding SEO, all you have to do is use the keywords and see what comes up in the search engines. This would help to come up with unique content that makes your particular blog post more appealing in the eyes of readers.
Find the Outreach Plan
So why go to all the effort to attract crowds to the page, because you want them to take some action from your blog. This is where CTA or Call to Action comes into play. Whether it is for the reader to engage in the comment section, share your content in the social media or encourage them to buy a product CTAs should be compelling enough to make them take a second look. Keywords could be used here too to remind them why there are there. In a few cases, a click alone could mean money, to convince the reader to take a look at further options.
It is only in fairy tales that anyone goes from beast to beauty in a second, in real life, we rarely come across overnight success stories. Learning SEO is also like that; one has to learn, analyze and repeat it to get it right. Eventually, you will get the hang of it, all you need to do is to keep up with the trends.