Do you have the gift of gab? Or maybe you’re really knowledgeable about health and wellness and want to share it with the world. If you answered yes to either of those questions, then starting a blog is the perfect platform for you to share your wealth of knowledge to the masses.

People will have these ideas to start a blog in their head but have no clue how to even get started. Well, you can easily look online and see all kinds of pages saying to do it this way or that way…but how do you pick which one to trust? Don’t fret, we are going to go over the basic essentials needed for starting your own blog.

Know Your Blog’s Purpose

What’s the point of starting a blog when you don’t know what you want to talk about. The whole point of a blog is to express yourself and share information you’re passionate about with others.

Knowing your blog’s purpose is essential for the growth of your blog. You’ll want to figure out:

  • Why are you passionate about the topic you’re blogging about?
  • Why should other people read what you have to say about this particular topic?
  • Why is this subject matter a topic you can add value to?

Being knowledgeable about what your speaking about is very important. You want to be a reliable source to your readers and subscribers, so know what you’re talking about before you write about it.

know your blog purpose

Set Up a Domain Name

Your domain is pretty much the URL of your website. The key here is to pick a domain name that is relevant to what your blog will be talking about. For example, if you’re starting a blog about shoes, a domain name for your shoe blog could be something like

The name you choose is one of the most important things about creating and setting up your blog. Often times, it’s the first thing that pops up when people search for a specific topic. Generally, the search result will show who you are, what you’re talking about, and the type of website it is. So if you’re looking to purchase and register a domain, make sure it’s relevant to what you’re talking about.

Create an Engaging Blog Design

We’ve all heard the phrase “less is more.” When we hear that phrase, it’s typically used in reference to makeup or jewelry…you don’t really think of that when it comes to blog design. Here are a few concepts to consider when creating your blog’s design:

  • Whitespace: This is the area around all your paragraphs and pictures. Whitespace helps to break up the content and monotony of word after word. In doing this, your reader’s eyes won’t be stuck having to read big long paragraphs. Having the right content to whitespace ratio will give your blog a clean, clutter-free look.
  • Make sure your blog is scannable: In this context, scannable means that the content on your blog should be easy to skim through and find the important information. Majority of readers don’t read blogs word for word. Utilization of whitespace will definitely come into play when making sure your blog is scannable.
  • Color Scheme: Having too many colors or simply having the wrong colors on your blog can turn readers away. You want to make sure that you pick the right color scheme to make your blog appealing to readers. Too much of the wrong colors can make your blog feel busy and simply overcrowded. When your blog feels like that, it can easily make a reader got to another page.
  • Easily Access the Sidebar: You don’t want to overwhelm your readers by making them confused on where to look first. Remember, the goal is to be free from clutter…” less is more.” Components that a perfectly fine to include in your sidebar are
    • Contact Information
    • Social Media Links
    • Categories
    • Subscription Form
  • Navigation Tabs: There’s nothing worse than scrolling through a web page and the navigation tabs are a hot jumbled mess. The key is to strategically organize your tabs. You want to have the main tabs across the top (home page, about us page, and contact page.) From those pages, you can create drop-down sub-pages when a user’s mouse hovers over one of the main tabs.

create your engaging blog structure

Profit From Your Blog

You have the option of creating a blog strictly for informational purposes, but most people create blogs for some type of monetary benefit as well as providing knowledge on a certain topic.

Most bloggers profit from a marketing and branding standpoint. If your blog is about health and wellness, you might talk about how a particular brand of vitamin helps contribute to your overall health and wellness.

You must know that this process isn’t going to happen at the drop of a hat, but with persistence and determination, the possibilities of where your blog can go are limitless.