Is local SEO important for your website? Well, perhaps you don’t know the power that this method commands when it comes to marketing your business online. But it’s normal since many website owners are more vibrant on SEO in general and not on local SEO.

Many website owners nowadays make the mistake of concentrating on the normal SEO not knowing that it differs from local SEO. However, this is a strategy that is used by most business listing sites in the UK.

Note that, even though the normal SEO is important when it comes to ranking your website for SERPs, local SEO is crucial and can bring more benefits but many website owners tend to overlook it.

Once local SEO is overlooked, it becomes difficult to promote products and services to local customers.

So what is local SEO?

Local SEO is an effective strategy to promote your website online. It helps website owners to promote their businesses to local customers at the appropriate time.

Local SEO is the way by which search engines like Google displays search results based solely on geographical location. In this case, when users search for particular phrases, Google shows results that are local to the area the user is making the search.

Local SEO is somehow different from normal SEO in that more focus is on Google My Business profile and not the entire website.

Website owners who fail to take advantage of local SEO tend to miss a large potential section of prospects. If you target local customers, you will increase your success rate since local customers are looking for you.

In this article, we will dive deep into the reasons why many website owners should take advantage of local SEO.

Let’s get into it!

Specific customers targeted

As mentioned above, Local SEO is the way by which Google displays search results based solely on geographical location; customers locate particular businesses via local searches so that they can find local products and services.

Note that a user might not be sure of the actual business they are looking for or maybe they don’t have the name of the business in mind.

When you use local SEO strategies, you are more likely to target your prospects. This gives you an opportunity to promote your business and your offers to the local consumer.

Local SEO is a way to target only the users who are particularly interested in your products and services.

focus on specific peoples

 Local consumers are using the internet to search for products and services

Unlike the past days where people used phone books to find local businesses, the internet has revolutionized the ways people find information. The internet has made it easier for customers to find local businesses online.

Local SEO is similar to the Yellow Pages that were used in the past. However, in this case, customers no longer have to peruse the pages of a phone book, they simply use Google to find the information they are looking for online.

Google makes it easier for local customers by listing all the businesses based on a geographical location that is relevant to the customers’ search. So why not take advantage of this powerful strategy?

Mobile internet is becoming more popular

Today, mobile internet is becoming more popular among customers. Many are searching for the best local products and services using mobile phones and tablets while on the go. Local SEO takes into consideration both PC and mobile internet access which gives you a plus when it comes to winning potential consumers.


The process is easy and has a great return on investment (ROI)

When you have no clue about it, you may find it to be an intimidating and complex exercise. However, local SEO is easy. In fact, local SEO is no more complicated than traditional strategies. You can access a handful of tools to help you throughout the process.

On the other hand, local SEO has little-wasted exposure when compared to traditional advertising such as local newspapers and direct mail. You sell customers what they want at the time when they want it and not when they are not interested. It’s an efficient and cost-effective strategy.


The list of reasons why you should take advantage of local SEO is not comprehensive. There are many reasons to it and if you have not implemented it on your website, it’s time to. You never know but maybe your local competitor is doing it so you are losing a lot of customers in the long run.