Are you taking a marketing or business course? Have you been asked to write a marketing plan? If you have answered yes to both of these questions, then you have come to the right place. We have outlined some of the best tips that can help you craft a strong digital marketing plan. But before we get to the tips, let us look at a digital marketing plan in more detail.
Table Of Contents
- 1 What is a Digital Marketing Plan?
- 2 Essential Points to Consider When Writing a Digital Marketing Plan
What is a Digital Marketing Plan?
Before you start writing your digital marketing plan, it is important to know what it is. To put it simply, a digital marketing plan is a document that outlines how online marketing will be used to achieve the goals of a business. By that definition, one can think writing this plan is an overly complicated process, but the truth is that it doesn’t have to be a difficult process at all.
Essential Points to Consider When Writing a Digital Marketing Plan
When it comes to writing anything, many people usually struggle with getting started. But once you get started, it is easier to get into the flow of things and put the steps outlined below into motion.
1. Look at Sample Plans Online
The best way to get started when writing something is to get some inspiration. That is why it is important to look at sample digital marketing plans if you want to know how to go about writing yours. These will serve as a perfect example of what yours should look and sound like since they usually highlight the key areas that make up a digital marketing plan. Don’t know where to find a sample? You can download and read this one.
2. Know Your Audience
The best way to know your audience is to create what is known as a buyer persona. What this means is that you must create a portfolio that describes in detail the type of person who is likely to purchase your product or service. This profile will include things like the person’s demographic, wants, needs, preferences, motivations, habits, and dislikes. You can even add a photo to make the persona more realistic.
3. Keep the Plan Simple
While jargon sounds cool, it is more likely to alienate your audience. You want the person who is reading your plan to buy into what you’re saying. To that end, it is best to keep the jargon in the document to a minimum and try to use every day English as much as possible. You Don’t Need to Invest Your Family Or Family Money just to Uphand Your Digital Marketing.
4. Make the Plan Flexible
Digital marketing trends change all the time – that is the nature of the fast-moving world of internet marketing. That is why your plan must be flexible enough to adapt to any changes that may occur. So while the general plan should outline a clear vision of what will happen in the long-term, the details should focus more on the short term – something like 90 days.
5. Assess Available Current Digital Marketing Channels
When it comes to digital marketing, there are a lot of channels available online that one can add to their plan. Based on the product or service you are selling, some methods will be more effective than others, and it is your job to analyze them and include only the ones that will produce results. Examples of the available channels include email campaigns, social media campaigns (Facebook, Twitter, and Instagram), blogging, affiliate marketing, pay-per-click advertising (PPC), video marketing, podcasts, webinars and giving away free content (eBooks, guides, tools)
6. Suss Out the Competition
How are your competitors using digital marketing to reach their target customers? You need to research and put together a spreadsheet that contains answers to this question. You need to do some investigative work here by checking out your competitor’s website, social media pages, communities, review websites or any other place you can think of on the web. Pick at least three competitors and find out as much as you can about what they are doing right in terms of reaching their consumers.
7. Establish Measurable and Realistic Goals
Make sure the goals you set a quantifiable. For example, this could include things like the number of people you would like to target, become customers or clients or even the amount of revenue you expect to make. Your goals should also be realistic when it comes to their implementation. This means the plan should put your available resources into consideration such as human skills and the available funds that you will use to implement the plan.
8. Monitor the Results of the Plan
How do you know if your plan is working? By monitoring the results of course. Your plan should include a strategy that will be used to keep track of how well the digital marketing plan is doing. That way, you can determine what strategies in the plan are working towards generating more leads and which ones aren’t and should be eliminated over time. List down several ways to monitor the results, such as reports, interviews, surveys, and questionnaires.
Even though writing a digital marketing plan can be a difficult process, the tips outlined above should aid you in crafting one. Just stick to them, and you will be able to write a plan that is worth high marks. Plus, if you are still having trouble, you can always put your paper in the hands of a capable marketing plan writing service. They will write you a professional paper in no time.