You have probably heard SEO experts, bloggers, webmasters, and small business owners talking about the rank trackers such as the rank tracker, right?

You hear that they are essential in driving traffic to sites and optimizing information so that it can rank high on different search engines. But the underlying question that remains in your mind is, does using a rank tracker as a blogger make sense?

Firstly, you need to know that people get information over the internet using keywords. If you use the right keywords in your content, then there are high chances that your blog will easily be found, and it will attract massive traffic, which is undoubtedly your ultimate goal.

There is no doubt, therefore, that you need a keyword tracker for keyword research so that you can be able to know what keywords people around the world are using to find content in your specific industry. With this, you will be able to understand how to tailor your content and optimize it so that it can attract visitors better than your competition.

Below are some reasons why it makes sense to use a rank tracker.


1. distinguish between useful and not-so-useful keywords

You create highly attractive content, pass it through a grammar checker, pass it to your peers for proof-reading, they give you immeasurable praises, and with lots of self-confidence, you post it on your blog. You check it every day, but you notice that very few, or no visitors have read your content.  This is enough to make you lose interest in blogging.

In such a scenario, there is one big mistake you have made. You have ignored the role of a rank tracker. When you use it, you will be able to know those keywords that will help you rank high on search engines and those that are not popular among internet users. With this information, You will be able to optimize your content with the right keywords, and ultimately, your content will get the traffic it deserves.

good or bad keyword

2. verifying the rank of your blog on dominant search engines

Let’s face it – when you create a blog and publish your content, you will need to know its performance, and whether or not it is helping you achieve your goals and objectives. With this in mind, is it prudent to ignore the role of rank trackers?

If you get a good rank tracking software, it will make sure that you are always aware of the ranking of your blog in different dominant search engines such as Google, Yahoo, and Bing.

When you find that your blog is doing well and is among the top, you know that you have invested in the right keyword. Similarly, if you find out that your blog is not among the top in multiple search engines, this is a red flag that shows you that you have invested in the wrong keywords, and you need to revisit your content. Simply put, a rank tracker helps you use keywords that will drive traffic to your blog; therefore using it makes a lot of sense to any blogger.


3. stay ahead of the competition

For a fact, many bloggers have invested in your niche. Some have been on the market longer than you, and they have mastered everything that they need to stay at the top. However, this does not mean that you cannot beat them if you do everything right, such as using a good rank tracker. With it, you will be able to track the performance of your competitors’ content. With this, you will be able to keep up with the trends and stay ahead of the competition.

stay ahead of the competition

When creating your blog, you need to focus on long-term gains, other than short-term success. Some sources of information will tell you that there is no need of using rank trackers since you can use backlinks as a way of boosting your blog’s SEO. But for how long?

Dominant search engines such as Google, Yahoo, and Bing keep on changing their algorithms, which means that using backlinks can sometimes lead to no success at all even if you make a substantial investment on them.

To ensure that you reap big from your blog for a long time, get the best rank tracker and make maximum use of it. Success will always be your portion.