WordPress has been used as e-commerce development platform by many small-scale businesses. It has some known benefits. Regarding cost-effectiveness, it has no match. On the other hand, it has a lot of unique features as well as options in the offering. It comes with many themes. You shall find some paid themes, and there could be some free themes. Choosing the right one is essential according to your website’s outlook as well as content. Once you have chosen a theme, you can go for further configuration of the theme. The process of configuring theme is known as WordPress customization. In the following section, we shall find that theme customization process in a brief note.
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Stage 1: Developing Child Theme
The first stage of WP theme customization is creating a child theme. Now, it is essential to learn what actually child theme is. It can be stated as a subset of the original theme. Developers create them to find customization results on the theme. Based on the results of a child theme, final customization decisions are taken. Since a child theme is created, there is unlimited scope for trying something new or innovative. To create a child theme, you should create a folder in the path known as “wp-content/themes” directory. Inside this folder, you can create two files. One file is CSS file, and another one is a PHP file.
Stage 2: Child Theme Customization
Now, you should start with customization process with a child theme. It is to be remembered that child theme borrows all the functions and features from the parent theme. So, function codes can be copied from parent theme and then they can be pasted to the child theme. After pasting them, you need to proceed with the process of customization. It will take some time to customize this theme. When done, you need to save all the changes that you have made.
Stage 3: Change Featured Image
After changing functional aspects or coding of theme, you need to focus on the outer appearance of the theme. The outer appearance can be left intact or can be customized. It completely depends on your choice. Select images or backgrounds to change them. Select website fonts to enlarge them or change them to another font.
Now, you have learned the process of WordPress customization; you should proceed to the e-commerce website development process. A few alterations to your website would pay you off highly. Not just high-end profitability, but excellent brand exposure can also be achieved with meticulous e-commerce website designing. So, it is the right time to revamp your website or make a few alterations so that your business can have a better online presence. For further guidance, you should get in touch with SEO expert Miami.
In the following section, we shall list down some of the best practices for e-commerce website design. Understanding these will help you to gain a higher degree of business success.
1-Incorporate Social Media Buttons/Icons
Power of social media is not unknown to anyone; especially the small businesses have been hugely benefitted by the use of social media platforms for their business promotion. This is why having social media buttons attached to your e-commerce website always turn out to be fruitful. Give the provision to people so that they can share your products or can talk about your business. Apart from major social media platforms like Facebook and Twitter, you should also use other popular platforms, like Google+, Instagram, etc. to stimulate your business.
2-Write Unique and Accurate Product Description
To get more buyers, you need to talk about your products with more accuracy. Just think what we do in case of physical B2C marketing? No matter how good is your product – you still need to convince the buyers to decide to buy. To convince buyers, you need to talk about the product and its details. This is what you also need to do in case of virtual selling. Your website must contain a detailed description of the products so that buyers can get convinced for buying your featured products.
3-Adopt Responsive Web Design
For e-commerce websites, responsive web design is the future. Responsive web design helps a business to grow optimally by giving it a singular platform for hosting their site. There is no need to manage additional versions of the website for cell phone users or tablet users. Responsive web design suits different screen by changing its resolutions automatically. To give a positive push to online business, responsive web design has become a common trait.
4-Secured Payment Gateway
The most important part of an e-commerce website is its payment gateway. E-commerce websites that have secured payment options to deliver to buyers are likely to become more popular as well as profitable. No matter how good are your products – without secured and multi-channel payment gateway, it is not possible to run an e-commerce business.
Author Bio: Benson McCarthy is the author of this article, and he is an experienced person in the field of e-commerce development, WordPress designing and web marketing. He is indeed an SEO expert Miami.